Initial Group Buys Silver Tribe // Turning Talent Into Enterprise Value

By Chris Erwin

Read on our blog

Let’s break it down…

–SELLER: Silver Tribe Media–

Overview

• Management and production company specializing in building and monetizing D2C media businesses for talent

• Focuses on the next generation of sports, news, and entertainment content across podcasts and YouTube

• Founded by Michael Klein and Jack Rose in 2021

• 10 associated members via LI

• HQ in CA

Founding Story

• Founded by Michael Klein and Jack Rose, former talent agents at CAA with over 20 years of digital media and podcasting experience

• Built as a management and production company for digital media, catering to podcast networks and creators

• Established to bridge the gap between premium talent and modern digital monetization in sports, news, and entertainment

Company Highlights

• Named to The Hollywood Reporter’s list of "Top Sports Agents and Managers”

• Recognized as one of the "Best Places to Work in Sports" by Sports Business Journal

• Client roster includes major digital-first sports and news personalities such as…

Top Client Highlights

• Omaha Productions owner Peyton Manning

• Harpo Productions owner Oprah Winfrey

• Dirty Mo Media owner Dale Earnhardt Jr.

• The Volume owner Colin Cowherd

• The Dan Patrick Show

• The Rich Eisen Show

Business Lines / Service Offerings

• Management & Strategy…

• Leads commercial strategy for talent-led businesses

• Sources new revenue and growth opportunities

• Negotiates high-value sponsorship deals for properties like The Dan Patrick Show

• Production & Distribution…

• Produces premium podcast and YouTube content for global platforms

• Manages technical production for news and sports commentary programs

• Audience Growth & Marketing…

• Executes social media and YouTube strategies to maximize virality

• Manages short-form content for NBC Sports digital extensions

• Converts social engagement into long-form views and podcast downloads

• Network Building…

• Helps talent acquire and integrate new shows to scale their footprint

• Launches spin-off properties like betting-focused sports podcasts

Capital Markets History

• Dec 2025: Acquired by Initial Group, an entertainment and media agency holdco

–BUYER: Initial Group–

Overview

• Entertainment and media agency holdco designed to acquire and scale premium content and talent-led businesses

• Led by CEO Michel Pratte and COO Eric Taitz

• 31 associated members via LI

• HQ in NY and CA

• Backed by TPG

Founding Story

• Established in June 2024 when TPG acquired Untitled Entertainment from Boat Rocker (our deal analysis)

• Built to “attract the most visionary representatives in the entertainment industry”

• Solidified via Grandview acquisition to consolidate premium management firms

• Created to provide institutional support and capital to elite talent across the entertainment sector

TPG Overview (Investor)

• Global investment firm

• $286B of AUM

• Founded in 1992

• Strategies include PE, impact, credit, real estate, and market solutions (aka a hedge fund)

• Experience in media / entertainment, talent management, and music

• Led previous Hollywood talent agency rollup of CAA and ICM, and sold majority stake to Artemis in 2023 valuing CAA at $7B

Company Highlights

• CEO Michel Pratte and COO Eric Taitz served as the former President and EVP of Corp Dev at Boat Rocker respectively

• Pratte and Taitz led the solidification of the Initial Group platform together post Boat Rocker’s spin-off of Untitled Entertainment 

• Recently launched Initial Digital as its dedicated operating division to scale multichannel networks and creator-led media following this acquisition

Business Lines

• Talent Mgmt & Representation (Untitled x Grandview)…

• Core business focused on actors, filmmakers, and literary talent

• One business unit (now called Untitled)

• Initial Digital…

• Serves as the rebranded platform for Silver Tribe Media, now the dedicated digital arm for creator-led media and multichannel expertise

• Talent-Led Content Acquisition…

• Deploys capital to acquire majority or minority stakes in premium content businesses

• Focuses on shifting talent from "representees" to "equity owners" of their own IP

Capital Markets History

• Dec 2025: Acquired Silver Tribe Media, a digital media management and production company

• Oct 2024: Acquired Grandview, a traditional Hollywood talent and literary management company (our deal analysis)

• Jun 2024: Acquired Untitled, a traditional Hollywood talent management company (our deal analysis)

–DEAL DETAILS–

Overview

• Announced December 11, 2025

• Financial terms not disclosed

Strategic Rationale

• Positions Initial Group as a future-facing partner for creators and brands operating in digital-first media

• Aligns with TPG-backed strategy to build a scaled, creator-native platform through selective acquisitions

• Pushes Initial Group further into operating creator-led media businesses

• “Silver Tribe has quickly become the foremost partner for talent and brands looking to build modern, durable digital businesses,” said Initial Group CEO Michel Pratte.

• “Bringing Silver Tribe into Initial reinforces our mission to partner with representatives and clients who value alignment with a future-facing, talent-centered organization, designed to create new opportunities across our family of companies and the broader entertainment community we value and endeavor to support.”

Post-Deal Operations

• Silver Tribe leadership will remain in place and continue operating the business post-acquisition

• Silver Tribe will operate as a standalone business within the Initial Group platform

• Initial Group will provide operational support and resources to scale the business over time

–WHAT ELSE I FIND INTERESTING–

The Infrastructure Premium is Real 

We predicted this in our 2026 Creator M&A Outlook, and this deal is the proof point. 

Top-tier talent is no longer satisfied with just high fees or renting audiences on rented land; they want to build durable enterprise value and own the asset. But you can't build an Omaha Productions or a Dirty Mo Media on vibes alone—you need operational infrastructure. 

Silver Tribe Media built the engine that allowed traditional stars like Peyton Manning and Dale Jr. to transition from talent to media moguls. By acquiring STM, Initial Group isn't just buying a management and production firm; they’re buying the infrastructure to operationalize fame into scaled media businesses. This validates our thesis that the next wave of value isn't solely in the IP itself, but in the companies that can scale it.

The Fox / RSV Parallel 

This deal is nearly a mirror image of Fox’s recent acquisition of Red Seat Ventures (our deal analysis), but for a different vertical. 

RSV built the D2C rails for conservative news and talk personalities (Tucker Carlson, Megyn Kelly), while STM built them for sports and general entertainment (Manning, Cowherd). The business models are identical: take premium talent, wrap them in a suite of sales, production, and growth services, and build a standalone media asset. 

The market is clearly bifurcating into these specialized builder agencies. Fox bought RSV to solve its digital news problem; Initial Group bought STM to solve its digital entertainment problem.

The Digital Native Gap 

While STM and RSV have successfully transitioned traditional linear talent into the digital age, this raises a large question: 

Who is doing this for the digital natives? 

The current market leaders—STM and RSV—built their moats by helping established celebrities navigate the creator economy. But where is the institutional grade infrastructure for the creators who were born in it? 

There is a gaping hole in the market for a firm that provides this level of D2C operational support (and subsequent enterprise value creation) specifically for the YouTube-first generation. That is the next white space to watch.

(DM me or common on this LinkedIn post if you know of any top operators here).

TPG’s Hybrid Premium Playbook 2.0 

We know TPG’s playbook well: they rolled up CAA and ICM before selling a majority stake to Artemis at a $7B valuation in 2023. 

With Initial Group, they are running it back, but with a modern twist. 

By combining traditional white glove representation (Untitled, Grandview) with scalable digital production and monetization (STM), Initial Group is creating a Hybrid Premium model. 

This signals a shift in where value is created: it's no longer just about access to talent, but the ability to operationalize it. The winners in this next cycle will be the firms that can seamlessly blend Hollywood access with digital execution. Initial Group is an emerging blueprint for that modern ecosystem. 

I'm the founder of RockWater Industries. We do M&A and strategy advisory for creator economy and social / audio agencies. From buy and sell-side M&A and fundraising to market research and go-to-market planning. 

DM me on LinkedIn or email [email protected]

📖 More RockWater Reads 📖

• 2026 Creator M&A Outlook: Entering the Sophomore Year (link)

• Pinterest Buys tvScientific at Rumored $300M Valuation (link)

• Agentio Gets $340M Valuation // Will Unlock $800B for Influencer Marketing (link)

• Wpromote Buys Giant Spoon // Creates New Full-Funnel Agency (link)

• Amaze Pays $650k for The Food Channel // Doubles Down on Culinary Creators (link)

💲 Help Us Help You 💲

We've paid tens of thousands of dollars in referral fee.
We offer 5-15% of gross revenue depending on project size and extent of referral support.

If you know of a business leader in your network who could benefit from our help, reach out to me at chris@wearerockwater.com

🤝Our Partners 🤝

We advise companies from the Fortune 50 to pre-seed startups. 

☎️ Want to learn more about our services? ☎️

Reach out to me at [email protected]

Check out all our content here

Follow me on LinkedIn