#42 Smart Speakers and At-Home Audio

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November 6, 2020 - FridayHi readers, here's some reading on smart speakers and microcasts to help you endure the #2020election sit, wait, and stir process. And if you dig the blog post, perhaps you'll share it on LinkedIn or forward to a friend?Also, we're hiring a new strategy analyst. Someone who's sharp on media-X-commerce with 1-2 years of experience. Encourage Black / Brown / female candidates (job req).Onward!

NEW INDUSTRY REPORTHow 640 Million Smart Speakers by 2024 Will Reinvent At-Home Audio

WHAT’S HAPPENING? COVID quarantine + the smart speaker boom is leading to the reinvention of at-home audioHOW will audio formats evolve to fit new consumption environments? Like when video evolved for mobile consumption, the best podcasts for smart speakers will master the art of “content density”. Delighting users with the right content at the right time, for the right amount of time.WHAT are the 3 core pillars of effective at-home audio?

1. Habitual / Routine-Based

2. High "Content Density"

3. Personalized / Adaptive / Interactive

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Thank you for reading "Through Line", a newsletter that explores the intersection of Media and Commerce. New to our newsletter? Sign up here.I'm Chris Erwin, the founder of RockWater. We do market research and executive strategy advisory for clients like Google, YouTube, Revry, Mitsui, ViacomCBS, WarnerMedia, FilmNation, Whistle, Chive Media Group, AtmosphereTV, Team Coco, and more. Want to work with us? Get in touch.