#1_Introducing Through Line_10.15.19

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Welcome to "Through Line", a Newsletter for Media, Tech and Commerce Executives October 15, 2019 - Tuesday

What is Through Line?  Through Line is a newsletter that will explore the intersection of nextgen Media, Technology and Commerce (“MTC”). It will include both long form analysis and short curation formats. We will publish new content monthly.  What is Our Goal?  Our goal is to enable MTC companies to strive for excellence in servicing shareholders, employees, clients and planet. We will provide our industry readership with actionable intelligence and analysis frameworks to support better strategy setting and day-to-day decision making.  Who Are The Writers?  Our company RockWater does specialist strategy advisory for MTC clients across six countries, helping industry leaders drive new revenue, launch new businesses and do M&A / capital raising. We're exposed to an incredible amount of industry intelligence and sharp executive operators every single day. Our team was also responsible for launching and overseeing the Play Book newsletter at my previous company, Doing Work As. Lastly, I've personally operated in the MTC industries for 15+ years in a combination of buy, sell, advisor and operator capacities. This all means that we're VERY excited to get back to sharing our ongoing learnings and industry POV with our awesome readership!  What Are Upcoming Topics?   Our first long form analysis piece will be on Nike’s Adventure Club, the apparel juggernaut’s new subscription service for kids. We will break down two primary themes including multi-generational delight and brand purpose success (/pending brand impact considering the China tweet controversy).  After Nike Adventure Club the next Through Line will curate a fresh blend of industry headlines with bite-sized commentary.    Two Simple Asks:

1. Please forward this email to anyone who would benefit from our writings - they can sign up here. 

2. I highly encourage any feedback and commentary on our work, which will allow us to be our best in serving all of you!

Company News:

• On Wednesday November 13th we're hosting an invite-only intimate dinner on LA’s west side for media + audio execs. Input your name here to be added to wait list. More to come re our holiday party in early December.

• We seek a stellar analyst or associate to join our advisory and publishing team (LinkedIn job req).

We highly value our readership community, and we're thrilled to get back to into consistent editorial during this very exciting time...rapid change is our industry's only constant as we prep for entry into 2020!  Onward, Chris + our stellar team   Chris Erwin is Principal & Founder of RockWater Industries, a specialist strategy advisory and intelligence publisher for the most ambitious and invested leadership.

A Snapshot of Our Goings On Over The Past Couple Months...

In August we hosted an Audio + Media exec dinner at La Esquina in SoHo, NYC. Our next event will be mid November in LA, holler if around!